Athlete Scandals and Endorsement Marketing: Research Trends and Introduction to Topics
Dae Hee Kwak, Joon Sung Lee & Sylvia Chan-Olmsted
Pages: 99-106 | DOI: 10.1080/24704067.2018.1457972
Hot or Cold? The Effects of Anger and Perceived Responsibility on Sport Fans’ Negative Word-of-Mouth in Athlete Scandals
Shintaro Sato, Yong Jae Ko & Timothy B Kellison
Pages: 107-123 | DOI: 10.1080/24704067.2018.1432984
Forgiving Sports Celebrities with Ethical Transgressions: The Role of Parasocial Relationships, Ethical Intent and Regulatory Focus Mindset
Seung Hwan (Mark) Lee, Travis J. Simkins, Sean Luster & Shahin Ahmed Chowdhury
Pages: 124-145 | DOI: 10.1080/24704067.2018.1441737
Conceptualizing the Dissolution of a Social Marketing Sponsorship
Geoff Dickson, Norm O’Reilly & Matthew Walker
Pages: 146-169 | DOI: 10.1080/24704067.2018.1441738
Should I Stay or Should I Go? Managing Sponsor Relations through Athlete Transgressions
Samantha Roberts & Nicholas Burton
Pages: 170-188 | DOI: 10.1080/24704067.2018.1457969
The Impact of Digital Communications on Consumer Perceptions of Sport Celebrity Transgressions
Anne-Marie Sassenberg, Jane Summers, Melissa Johnson-Morgan & Rumman Hassan
Pages: 189-207 | DOI: 10.1080/24704067.2018.1457968
