How organizations can manage global brands in an increasingly local world
Larry Light, Chief Brands Officer, InterContinental Hotels Group- Rallying the troops: Crisis communication and reputation management in financial services
Paul Riddell, Head of Strategic Communications, AXA Wealth - How Shire Pharmaceuticals nurtured its unique culture from a simple brand idea
Jessica Mann, SVP, Communications & Public Affairs, Shire Pharmaceuticals - Sponsorship activation and CSR: How MasterCard and Major League Baseball partner to ‘Stand Up To Cancer’
John Fortunato, Professor, Fordham University - Aligning a company’s people strategy with its business strategy and brand strategy
Jennifer Holland, President and CEO and Jackie Weathers, Partner, Holland People+Brands - Killing brands…softly
Don E. Schultz, Professor of Integrated Marketing Communication and Martin Block, Professor of Integrated Marketing Communications, Northwestern University - A new model for brand leadership and loyalty
Anne Bahr Thompson, Founder, Onesixtyfourth
How organizations can manage global brands in an increasingly local world
