Journal of Brand Strategy Volume 2, Number 3

  • jbs300How organizations can manage global brands in an increasingly local world
    Larry Light, Chief Brands Officer, InterContinental Hotels Group
  • Rallying the troops: Crisis communication and reputation management in financial services
    Paul Riddell, Head of Strategic Communications, AXA Wealth
  • How Shire Pharmaceuticals nurtured its unique culture from a simple brand idea
    Jessica Mann, SVP, Communications & Public Affairs, Shire Pharmaceuticals
  • Sponsorship activation and CSR: How MasterCard and Major League Baseball partner to ‘Stand Up To Cancer’
    John Fortunato, Professor, Fordham University
  • Aligning a company’s people strategy with its business strategy and brand strategy
    Jennifer Holland, President and CEO and Jackie Weathers, Partner, Holland People+Brands
  • Killing brands…softly
    Don E. Schultz, Professor of Integrated Marketing Communication and Martin Block, Professor of Integrated Marketing Communications, Northwestern University
  • A new model for brand leadership and loyalty
    Anne Bahr Thompson, Founder, Onesixtyfourth
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