Building stronger brands with sensory driven product design
Mathieu Turpault, Director of Design, Rob Tannen, Director of Research and Interface Design, Bresslergroup and Bob Welsh, VP, Industrial Design and Brand Marketing, DEWALT Powertools- The heart makes the mouse: Disney’s approach to brand loyalty
Jeff James, VP and General Manager, Disney Institute - Making brands successful: Optimizing marketing ROI
Jesko Perrey, Dennis Spillecke and Andris Umblijs, McKinsey & Company - Windows Live: The long, unhappy life of a misunderstood brand
Joe Tradii, Director of Product Marketing and Management, Intuicom - The role of sustainability in building market capitalization
James R. Gregory, Founder and CEO, CoreBrand - How to use content to grip your audience like a broadcaster
Kath Hipwell, Planning Director and Michael Reeves, Business Development Director, Red Bee Media - The value of brand trust
Mark E. Mckinney, Chief Strategy Officer and Amber Benson, VP, Innovation & Development, MEplusYOU - Youth: It’s not your audience … it’s theirs
David Tucker, VP and Deputy Director, McCann Truth Central - The fit between events and sponsor brands: Integrating the role of emotions
Rajdeep Chakraborti and Subhadip Roy, IBS, Hyderabad
