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    Home Journals International Journal of Sports Marketing & Sponsorship Vol 16, No. 4, July...

    International Journal of Sports Marketing & Sponsorship Vol 16, No. 4, July 2015

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    ijsms-dsPaper 1
    Visual analytics of Twitter conversations about corporate sponsors of FC Barcelona and Juventus at the 2015 UEFA Champions League Final
    Ricard W. Jensen, Montclair State University, USA
    Yam B. Limbu, Montclair State University, USA
    Yasha Spong, zample, USA

    Paper 2
    Is violence used to promote Mixed Martial Arts?
    T. Christopher Greenwell, University of Louisville, USA
    Dustin Thorn, Coastal Carolina University, USA
    Jason Simmons, University of Cincinnati, USA

    Paper 3
    Intangible and tangible value: brand equity benefits associated with collegiate athletics
    Carl S. Bozman, Gonzaga University, USA
    Daniel Friesner, North Dakota State University, USA
    Matthew Q. Mcpherson, Gonzaga University, USA

    Paper 4
    Assessing the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism: the Shanghai International Marathon
    Haiyan Huang, Shanghai University of Sport, China
    Luke Lunhua Mao, University of New Mexico, USA
    Junqi Wang, University of Georgia, USA

    Paper 5
    Segmenting the spectators of national team sports: the case of a pre-competition match
    Christopher Hautbois, University of Paris-Sud, France
    Patrick Bouchet, University of Burgundy, France

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