International Journal of Sports Marketing & Sponsorship Vol 16, No. 2, January 2015

ijsms-dsPaper 1
Young consumers’ exposure to alcohol sponsorship in sport
Sarah Kelly, University of Queensland, Australia
Michael Ireland, University of Southern Queensland, Australia
Frank Alpert, University of Queensland, Australia

Paper 2
The image impact of mega-sporting events perceived by international students and their behaviour intentions
Dongfeng Liu, Shanghai University of Sport, China

Paper 3
The influence of title sponsorships in sports events on stock price returns
Masaki Kudo, University of Florida, USA
Yong Jae Ko, University of Florida, USA
Matthew Walker, Texas A&M University, USA

Paper 4
Patriotism, national athletes and intention to purchase international sports products
Claudio M. Rocha, University of Sao Paulo, Brazil
Janet S. Fink, University of Massachusetts Amherst, USA

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