From the Editor
From the Editor
Paul M. Pedersen
Scholarly Commentary
Open Letters From the National Football League, Concussion Prevention, and Image-Repair Rhetoric
Josh Compton, Jordan Compton
Student Research
How Do You “Like” My Style? Examining How Communication Style Influences Facebook Behaviors
Courtney Hodge, Joseph A. Pederson, Matthew Walker
Original Research
The Anatomy of the Sports Scandal: An Outline for a Theoretical Contextualization
Rasmus K. Storm, Ulrik Wagner
Online Communities Among International Masters Gymnastics Participants: A Uses and Gratifications Analysis
Andrea N. Geurin-Eagleman
Blurred Lines: An Examination of High School Football Recruits’ Self-Presentation on Twitter
Evan L. Frederick, Galen Clavio
Case Studies
Communicating the Athlete as a Brand: An Examination of LPGA Star Suzann Pettersen
Elsa Kristiansen, Antonio S. Williams
Book Reviews
Review of Sports Marketing: A Strategic Perspective, 5th ed.
Mark Moore
Review of Playing to Win: Sports, Video Games, and the Culture of Play
Michael L. Naraine
