International Journal of Sport Communication Volume 8, Issue 3, September 2015

From the Editor
From the Editor
Paul M. Pedersen

Scholarly Commentary
Open Letters From the National Football League, Concussion Prevention, and Image-Repair Rhetoric
Josh Compton, Jordan Compton

Student Research
How Do You “Like” My Style? Examining How Communication Style Influences Facebook Behaviors
Courtney Hodge, Joseph A. Pederson, Matthew Walker

Original Research
The Anatomy of the Sports Scandal: An Outline for a Theoretical Contextualization
Rasmus K. Storm, Ulrik Wagner

Online Communities Among International Masters Gymnastics Participants: A Uses and Gratifications Analysis
Andrea N. Geurin-Eagleman

Blurred Lines: An Examination of High School Football Recruits’ Self-Presentation on Twitter
Evan L. Frederick, Galen Clavio

A Critical Discourse Analysis of espnW: Divergent Dialogues and Postfeminist Conceptions of Female Fans and Female Athletes
Sarah Wolter

Case Studies
Communicating the Athlete as a Brand: An Examination of LPGA Star Suzann Pettersen
Elsa Kristiansen, Antonio S. Williams

Book Reviews
Review of Sports Marketing: A Strategic Perspective, 5th ed.
Mark Moore

Review of Playing to Win: Sports, Video Games, and the Culture of Play
Michael L. Naraine