Industry Interviews
Interview with Michael R. Hall, Vice President of Digital Media, New England Sports Network (NESN)
Taesoo Ahn, Christopher Mason
Original Research
Sport Communication: A Multidimensional Assessment of the Field’s Development
Gashaw Abeza, Norm O’Reilly, John Nadeau
Facing Off on Twitter: A Generation Y Interpretation of Professional Athlete Profile Pictures
Katie Lebel, Karen E. Danylchuk
The Effects of Message Appeal on Consumer Attitude Toward Sporting Events
Wonseok Jang, Yong Jae Ko, Svetlana Stepchenkova
Pinterest and Female Sport Fans: Gaining a Foothold in the Male-Dominated Sport World
Lindsey Conlin, Dylan M. McLemore, Richard A. Rush
The Persuasiveness of Electronic Word of Mouth on Attitudes and Behaviors: An Elaboration-Likelihood-Model Perspective
Megan B. Shreffler
Winning With Apps: A Case Study of the Current Branding Strategies Employed on Professional Sport Teams’ Mobile Apps
Brandi A. Watkins, Regina M. Lewis
Book Reviews
Review of The Comprehensive Guide to Careers in Sports (2nd ed.)
Paul M. Pedersen
Conference Reviews
Review of the MIT Sloan Sports Analytics Conference
Michael Mondello
