Introduction
On Creating a Place, Space and Time for the Trans Athlete
Andrew C. Billings, Marie Hardin
pp. 835–837
Research Articles
Media Framings of the Transgender Athlete as “Legitimate Controversy”: The Case of Laurel Hubbard at the Tokyo Olympics
Shannon Scovel, Monica Nelson, Holly Thorpe
pp. 838–853
Competing as the First Out Transgender Female Olympian: A Twitter Network Analysis of Laurel Hubbard During the 2020 Tokyo Games
Qingru Xu PhD
pp. 854–878
Storying the Gender Binary in Sport: Narrative Motifs Among Transgender, Gender Non-Conforming Athletes
Alaina C. Zanin, Lore/tta LeMaster, Lucy C. Niess, Haley Lucero
pp. 879–904
Consumer Response to Patriotic Ads for Domestic Versus Foreign Brands in Contexts of International Sporting Events: The Role of National Identity Activation and Group Emotion
Jinyoung Jinnie Yoo, Dongwon Choi, Hyejin Bang
pp. 905–928
Auditory Cuteness in Sports Podcasting: A New Lookism?
Dongdong Yang, David J. Atkin, Michael Mudrick, Yuren Qin
pp. 929–948

The Influence of North American Ownership on the Business, Management, and Communication Model of Spanish Professional Football: A Case Study of Real Club Deportivo Mallorca (2016–2021)
Xavier Ginesta, Nahuel I. Faedo
pp. 949–967
On the “Basketball Africa League”: Framing Analysis of the Broadcast Commentary of an African Professional Basketball League
Kelsey Slater, Lauren M. Burch, Matthew H. Zimmerman
pp. 968–992
Fans not Customers! Kategoria in the Rise and Demise of the European Super League
Mike Milford
pp. 993–1010
This Means More: Branded Solidarity at Liverpool’s Soccer Clubs
Chris W. Henderson, Thomas P. Oates
pp. 1011–1033