Case Studies in Sport Management, Volume 6, 2017, Number 1

Case Study 1

From 70 Thousand to 7 Million: Integrated Activation as a Driver of Sponsor and Property Reach
Gary Pasqualicchio, Norm O’Reilly, and Ed Elowson

Case Study 2

Putting Heads in Beds: A Small Sport Event Seeks the Right Analysis to Appeal to CVBs
B. David Tyler, Steve C. Morse, and Ryan K. Cook

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