Case Study 1
From 70 Thousand to 7 Million: Integrated Activation as a Driver of Sponsor and Property Reach
Gary Pasqualicchio, Norm O’Reilly, and Ed Elowson
Case Study 2
Putting Heads in Beds: A Small Sport Event Seeks the Right Analysis to Appeal to CVBs
B. David Tyler, Steve C. Morse, and Ryan K. Cook
