About this Research Topic
In the evolving world of sports, the convergence of management, marketing, and economics plays a crucial role in shaping the global sports landscape. Historically, sports have catalyzed local economies, enhancing societal ties and cultural engagements, which have evolved into a globally influential multi-billion-dollar industry. Today, the interplay of sports management and marketing strategies significantly impacts economic frameworks, tailoring sports’ extensive influence on global markets and consumer behavior.
This Research Topic aims to scrutinize the multifaceted intersections of sports management, marketing, and economic implications, enhancing our understanding of the various challenges and opportunities that lie within. By analyzing emerging trends, theoretical advances, and the strategic maneuvering in sports industries, the objective is to foster a deeper understanding of sports economics and its synergy with management and marketing principles.
To gather further insights within this comprehensive field, we welcome articles addressing, but not limited to, the following themes:
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- Economic Impacts of Sporting Events: Evaluating the multifaceted economic contributions of local to international sports events.
- Sports Sponsorship and Brand Partnerships: Revealing strategies for maximizing brand growth and visibility through sports affiliations.
- Consumer Behavior in Sport: Deciphering the variables influencing fan loyalty and sports consumption patterns.
- Digital Transformation in Sports Marketing: Assessing the revolutionary changes brought by digital media platforms in sports engagement.
- Economic Considerations in Sports Governance: Dissecting the economic impacts stemming from policies, league structures, and governance models.
- Financial Management in Sports Organizations: Delving into the financial stewardship within sports entities regarding budgeting and financial planning.
- Sport as a Tool for Economic Development: Investigating its role in socio-economic uplift and community development.
- Globalization and Economics of Sports: Examining the effects of global market dynamics and investments in sports.
- Data Analytics and Economic Forecasting in Sport: Highlighting the advantage of data analytics in forecasting and optimizing sports market strategies.
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These aspects are expected to provide a comprehensive view of how sports are integrated into, and influence, current economic and management practices, thereby offering valuable insights into their interdependent evolution
Keywords
sports management, sport economics, market impact, sport, physical activity
Topic Editors
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- María Huertas González Serrano, Associate Professor, Catholic University of Valencia San Vicente Mártir, Spain
- Sehwan Kim, Assistant Professor, Graceland University, Lamoni, IA
- Philip Kang, Assistant Professor, Augusta University, United States
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Participating Journals
Manuscripts can be submitted to this Research Topic via the following journal:
Important Note: All contributions to this Research Topic must be within the scope of the section and journal to which they are submitted, as defined in their mission statements. Frontiers reserves the right to guide an out-of-scope manuscript to a more suitable section or journal at any stage of peer review.
About Frontiers Research Topics
Submission Deadlines
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- April 4, 2025 | Abstract
- September 26, 2025 | Manuscript
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