Tag: Viktor Magnusson

Sport and Social Media in Business and Society by Gashaw Abeza & Ryan King-White (Routledge) examines the significance of social media for the sport industry and considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport. In his review Viktor Magnusson contends that given the limited size of the book its scope is impressive. It is accessibly written, and although the content is sometimes brief, it is highly relevant.

Viktor Magnusson reviewed the first edition of Introduction to Sport Marketing for idrottsforum.org back in 2010. Now in its third edition, with a new publisher (Routledge) and the addition of four more authors, it was again sent to Viktor for a review. The collective efforts of Aaron C.T. Smith, Constantino Stavros, James Skinner, Andrea N. Geurin and Lauren M. Burch have resulted in a considerably better book; it has been brought up to date, every chapter has an improved introduction, and it includes case descriptions instead of links to cases on the ’net.

Combining theory and cutting-edge research with practical guidance and advice, Sport Consumer Behaviour: Marketing Strategies by Daniel C Funk, Kostas Alexandris & Heath McDonald (Routledge) aims to help students and industry professionals become more effective practitioners. And judging by Viktor Magnusson’s assessment, the authors succeed in their express ambition. Apart from some minor editorial shortcomings, the book is a useful and valuable contribution to its chosen field.

Viktor Magnusson Ekonomihögskolan, Växjö universitetAaron C.T. Smith Introduction to Sport Marketing: A Practical Approach 326 sidor, hft. Oxford, Oxon: Elsevier Butterworth-Heinemann 2008 (Sport Management Series) ISBN 978-0-7506-8685-3Hur många introduktionsböcker går det...

Viktor Magnusson Ekonomihögskolan, Växjö universitetGuy Masterman Sponsorship: For a Return on Investment 267 sidor, inb. Oxford: Elsevier Butterworth-Heinemann 2007 ISBN 978-0-7506-8640-2Sponsorskap har gått från att förknippas med gåvor till att idag...

Viktor Magnusson Ekonomihögskolan, Växjö universitetRichard L. Irwin, William A. Sutton & Larry M. McCarthy Sport Promotion and Sales Management: Second Edition 339 sidor, inb., ill. Champaign, IL: Human Kinetics 2008 ISBN...