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IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: THE RELATIONSHIPS OF BRAND EXPERIENCE, SPORTS EVENT IMAGE AND LOYALTY: CASE OF JEJU INTERNATIONAL ULTRAMARATHON RACE by V.G. Girish, Choong-Ki Lee.
Sport, Business and Management serves to promote the development of a coherent, high-quality body of work in sport, business and management, an area that has until now been largely overlooked by academia despite being one of the few industries to warrant its own daily section in most newspapers.