Articles
Articles Understanding sport sponsorship decision-making – an exploration of the roles and power bases in the sponsors’ buying center
Jan Schönberner, Herbert Woratschek & Markus Buser
Pages: 293-312 | DOI: 10.1080/16184742.2020.1780459
Tenure matters for team cohesion and performance: the moderating role of trust in the coach
António Cunha Meneses Abrantes, Merce Mach & Aristides Isidoro Ferreira
Pages: 313-334 | DOI: 10.1080/16184742.2020.1784247
When sponsorship causes anger: understanding negative fan reactions to postings on sports clubs’ online social media channels
Daniel Weimar, Lisa Carola Holthoff & Rui Biscaia
Pages: 335-357 | DOI: 10.1080/16184742.2020.1786593
Becoming more than an athlete: developing an athlete’s personal brand using strategic philanthropy
Thilo Kunkel, Jason Doyle & Sangwon Na
Pages: 358-378 | DOI: 10.1080/16184742.2020.1791208
To build my career or build my brand? Exploring the prospects, challenges and opportunities for sportswomen as human brand
Emmanuel Mogaji, Foluké Abigail Badejo, Simone Charles & Jacqueline Millisits
Pages: 379-397 | DOI: 10.1080/16184742.2020.1791209
The effects of health, social, and consumption capital on running-related expenditures in China
Xiaoyan Xing, Ruo Zhang & Marijke Taks
Pages: 398-418 | DOI: 10.1080/16184742.2020.1793376
Information leakage in the football transfer market
Diána Ivett Fűrész & Gábor Rappai
Pages: 419-439 | DOI: 10.1080/16184742.2020.1797847
Perceived service innovation in non-profit sports clubs: the antecedents and consequence
Mohsen Behnam, Vahid Delshab & Luu Trong Tuan
Pages: 440-462 | DOI: 10.1080/16184742.2020.1799051
Building a brand portfolio: the case of English Football League (EFL) clubs
Adrian Pritchard, David Cook, Andrew Jones, Tom Bason & Paul Salisbury
Pages: 463-481 | DOI: 10.1080/16184742.2020.1802501
