Tag: sport marketing

The World Association for Sport Management (WASM) is pleased to announce its fifth conference to be co-hosted by the North-West University and Cape Peninsula University of Technology. It will be held in Cape Town, South Africa, at the Newlands Cricket Ground from 3 to 6 March 2026. The theme of the WASM 2026 conference is “Global Visions, Local Actions: Innovation and Sustainability in Sport Management.” The conference theme resonates with current industry trends that shape the practices and perspectives of sport management professionals and academics alike.

Sports Innovation Journal is a peer-reviewed, open-access journal published by the Sports Innovation Institute at IU Indianapolis. Our mission is to advance scholarship and practical knowledge that fosters innovation across all facets of sport—professional, collegiate, youth, and recreational. We are especially committed to encouraging collaboration between academic researchers and sport industry professionals, as well as promoting the application of evidence-based practices to real-world sport problems.

The Global Sport Business Journal (GSBJ), the official publication of the Global Sport Business Association (GSBA), is relaunching this year and invites submissions for its 2025 edition (Volume 10). As a peer-reviewed academic journal, GSBJ is dedicated to advancing scholarship in the business of sport through interdisciplinary research that bridges theoretical development and practical application. GSBJ publishes peer-reviewed research, case studies, and book reviews on an ongoing basis.

This special issue explores how changes in sports marketing are influencing the social, technological, economic, and consumer engagement structures in the region. The importance of this special issue lies in its ability to provide a comprehensive and up-to-date view of a rapidly expanding market, with key opportunities for brands and sponsors seeking to capitalize on the continued growth of sports in Latin America.

The objective of this Special Issue is to stimulate and promote more research investigations in an effort to advance the understanding about the Winter Olympic Games’ bidding, staging, operating, and marketing practices. We encourage the use of diverse theories and methodologies in empirical investigations. Additionally, in an effort to better understand the unique perspectives of the Winter Olympic Games, this Special Issue particularly welcomes studies that reveal differences between the Winter and Summer Olympic Games.

The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: The influence of music on self-paced fitness consumers' perceived motivational qualities and optimal level of emotional state and satisfaction with exercise experience by Antonio S. Williams, Byungik Park, Zack P. Pedersen.

The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Leadership development of university students through outdoor training: a systematic literature review by Anna Kourtesopoulou; Athanasios Kriemadis.

The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Developing and validating a scale to measure the perceived value of sport spectators by Fereshteh Sameie, Alireza Elahi, Mostafa Afshari..

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics It is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Emphasizing effort vs talent in personal trainers' performance: consumption response of personal fitness training customers by Sangchul Park, Hyun-Woo Lee.

Founded in 2002, the Sport Marketing Association has led the effort in developing and expanding the body of knowledge in sport marketing by providing forums for professional interaction among practitioners, academics, and students dedicated to the sport marketing industry. The Sport Marketing Association welcomes the submission of abstracts for the 20th SMA Annual Conference. This year's conference will be held at the Hilton St. Petersburg hotel the week of October 25-27, 2023.