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    International Journal of Sports Marketing & Sponsorship, Vol 21, 2020, No 3

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: EVENT IMPACTS ASSOCIATED WITH RESIDENTS' SATISFACTION AND BEHAVIORAL INTENTIONS: A PRE-POST STUDY OF THE NANJING YOUTH OLYMPIC GAMES by Jingxian (Cecilia) Zhang, Kevin K. Byon, Kaijuan Xu, Haiyan Huang.

    New Esport book fills a void, but has notable weaknesses

    Whether or not esports can be incorporated in the wider concept of traditional sports is a serious bone of contention among sport scholars which is touched upon in Ryan Rogers’ collected volume Understanding Esports: An Introduction to the Global Phenomenon (Lexington Books), though not as cleverly as in many previous works. And our reviewer Anne Tjønndal have other reservations as well, however some chapters do pass muster.
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