Tag: Journal of Global Sport Management

The Journal of Global Sport Management (JGSM) aims to be the global platform for focused, rigorous, and interdisciplinary research that has originality, depth, and clarify of insights into significant issues and developments of interest to sport management. Its main objectives: to advance research; to enhance practice; and to facilitate good policy-making decisions.

Endorsement marketing has been widely used to generate consumer attention, interest, and purchase behaviors among targeted consumers. However, relatively little systematic research has been conducted to understand what happens to endorsed brands and athletes when an athlete engages in an immoral behavior.