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IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: THE RELATIONSHIPS OF BRAND EXPERIENCE, SPORTS EVENT IMAGE AND LOYALTY: CASE OF JEJU INTERNATIONAL ULTRAMARATHON RACE by V.G. Girish, Choong-Ki Lee.
The International Journal of Sport Policy and Politics aims to publish articles that address all aspects of sport policy irrespective of academic discipline. Articles that adopt a multi-disciplinary, inter-disciplinary or comparative approach are particularly welcome.
Innovation and entrepreneurship, social or not, in a sports setting is a new field within sport studies. Vanessa Ratten & João J. Ferreira’s edited volume Sport Entrepreneurship and Innovation (Routledge 2017) can possibly claim the spot of key text in this unplowed field, but according to our reviewer, Daniel Bjärsholm, its shortcomings may well prevent that.