Tag: Conferences: Sport Marketing

The popularity of data driven decision-making in sports has impacted consumer engagement by trickling down to the fans, particularly true of young adults. There are now entire websites dedicated to the research and analysis of sports statistics and how they relate to predicted team/player performance. Another major category of analytics in sports revolves around marketing-oriented applications.

The conference will provide a platform for exchanging innovative thoughts and creating cooperation between researchers in the fields of sport management and economics. We are inviting proposals for paper presentations as well as complete sessions consisting out of three papers/presenters. This conference provides researchers with an opportunity to present theoretical, empirical, and policy‐oriented research.

The Sport Marketing Association welcomes the submission of abstracts for its 14th SMA Annual Conference to be held at the Sheraton Hotel in Indianapolis, IN, on November 2-4, 2016. Authors may submit abstracts for one of the following categories: Oral presentation; Panel discussion, symposium, or roundtable; or Poster presentation.

SMA welcomes the submission of abstracts for its 13th SMA Annual Conference to be held at the JW Marriott Atlanta Buckhead in Atlanta, GA, on October 28-30, 2015. To submit an abstract to this year's conference, please read and follow the submission guidelines below.

The AMA Sports & Special Events Marketing Special Interest Group encourages papers for a special session at the AMA Summer Marketing Educators’ Conference focusing on “The Influence of Technology on Sport Fan Engagement”.

Presentation Categories Submissions may be submitted for one of the following presentation categories: Oral presentation (25 minutes, including questions) Symposium or roundtable (75 minutes) Visual presentation (formerly poster...