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Brandi Watkins’ Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding (Lexington Books) provides an in-depth examination of the use of Twitter as an effective tool to enhance and maintain the fan–team relationship. In her review, Lise Joern finds much to substantiate this claim; however, the pitfalls of social media marketing is not sufficiently scrutinized.
Under the editorship of Andrew C. Billings & Marie Hardin, 53 contributors have collaborated to produce 31 chapters over 374 pages for the Routledge Handbook of Sport and New Media. Our reviewer is Britt-Marie Ringfjord, and she finds that the collection has aged well, being originally published in 2014, an is to this day a valuable tool for sport media scholars and students alike.