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IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: THE RELATIONSHIPS OF BRAND EXPERIENCE, SPORTS EVENT IMAGE AND LOYALTY: CASE OF JEJU INTERNATIONAL ULTRAMARATHON RACE by V.G. Girish, Choong-Ki Lee.