The impact of brand associations on brand loyalty in the football industry
Daniel Maderer, Dirk Holtbruegge, and Rachel Woodland
Sport-related branded entertainment: the Red Bull phenomenon
Reinhard E. Kunz, Franziska Elsässer, and James Santomier
Psychosocial benefits from participating in an adventure expedition race
Reidar J. Mykletun and Laura Mazza
How industry competition ruined windsurfing
Stuart Thomas and Jason Potts
Professional football clubs retail branding strategies
Adam Szymoszowskyj, Mathieu Winand, Dimitrios Kolyperas, and Leigh Sparks
