Sport sponsorship alliances: relationship management for shared value
Ashlee Morgan, Daryl Adair, Tracy Taylor, Antoine Hermens
Long gone the glory days: Is branding of any help? The case of formerly successful European football teams
André Richelieu, Stéphanie Lessard
Superstars and disloyal football fans: factors influencing attraction to competition
Daniel Hoegele, Sascha L. Schmidt, Benno Torgler
Athletes’ experiences, enjoyment, satisfaction, and memories from the Extreme Sport Week in Voss, Norway
Reidar J. Mykletun, Maira Rumb
Potential agency problems in European club football? The case of UEFA Financial Fair Play
Mathias Schubert