Mind, Body, or Spirit? An Exploration of Customer Motivations to Purchase University Licensed Merchandise
Authors: Joan M Phillips, Robert I. Roundtree, DaeHyun Kim
Article Type: Research paper
Year: 2014
America’s Cup 2007: Sailing, glitter and power
Authors: Frederic Lassalle
Article Type: Research paper
Year: 2014
Evaluating consumer response associated with sponsorship of major sporting events in Australia
Authors: Antonio Lobo, Denny Meyer, Yayoi Chester
Article Type: Research paper
Year: 2014
Toward a framework of ‘athlete citizenship’ in professional sport through authentic community stakeholder engagement
Authors: Kwame J.A. Agyemang
Article Type: Conceptual paper
Year: 2014
An empirical assessment of factors affecting the brand-building effectiveness of sponsorship
Authors: Leah Donlan
Article Type: Research paper
Year: 2014
