Articles
Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty With Professional Sport Leagues and Teams
Thilo Kunkel, Brad Hill, Daniel Funk
Human Brands in Sport: Athlete Brand Personality and Identification
Brad D. Carlson, D. Todd Donavan
Examining the Financial Impact of Alcohol Sales on Football Game Days: A Case Study of a Major Football Program
Kelly Huang, Marlene A. Dixon
Data Envelopment Analysis and Cross-Efficiency Evaluation in the Management of Sports Teams: The Assessment of Game Performance of Players in the Spanish Handball League
Oscar Gutierrez, Jose L. Ruiz
Hometown Proximity, Coaching Change, and the Success of College Basketball Recruits
Jeffrey Q. Barden, Dustin J. Bluhm, Terence R. Mitchell, Thomas W. Lee
Salary Equalization for Baseball Free Agents Confronting Different State Tax Regimes
Stanley Veliotis
Off the Press
Winning the Customer: Turn Consumers Into Fans and Get Them To Spend More
Nels Popp
It’s a Whole New Ball-Game: How Social Media Is Changing Sports
Lindsay Parks Pieper
