Editorial
Daryn Moody, Publisher, Journal of Brand Strategy
Changing conversations: Brand identity as discourse
Gina Bleedorn
Time to forget everything we learned in the past about branding? The future is the future of branding
Micael Dahlen and John Karsberg
The new trust imperative
Terry D. Peigh and Adam Bowen
Global customer care strategies that build your brand by putting people first
Andrew Caravella
Celebrity Endorsements and Congratulatory Messages
Jordan v. Jewel Food Stores: A case of right to publicity versus commercial speech
Kerri Cebula and Mark Dodds
What are the benefits to creating an omnichannel brand experience?
Jon Blakeney
Case study: Customer-centred transformation at E.ON
Brendan Leece
Healthcare in a retail-oriented marketplace
Ann Marie Gothard
A new age in clothing brand and retailer collaborations: Trends and recommendations for a successful partnership
Michelle L. Childs and Byoungho Jin
