Journal of Brand Strategy, Volume 5, 2016, Number 1

jbs-dsEditorial
Daryn Moody, Publisher, Journal of Brand Strategy

Changing conversations: Brand identity as discourse
Gina Bleedorn

Time to forget everything we learned in the past about branding? The future is the future of branding
Micael Dahlen and John Karsberg

The new trust imperative
Terry D. Peigh and Adam Bowen

Global customer care strategies that build your brand by putting people first
Andrew Caravella

Celebrity Endorsements and Congratulatory Messages
Jordan v. Jewel Food Stores: A case of right to publicity versus commercial speech
Kerri Cebula and Mark Dodds

What are the benefits to creating an omnichannel brand experience?
Jon Blakeney

Case study: Customer-centred transformation at E.ON
Brendan Leece

Healthcare in a retail-oriented marketplace
Ann Marie Gothard

A new age in clothing brand and retailer collaborations: Trends and recommendations for a successful partnership
Michelle L. Childs and Byoungho Jin

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