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    Home Journals Journal of Applied Sport Management, Vol. 9, 2017, No. 2

    Journal of Applied Sport Management, Vol. 9, 2017, No. 2

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    What Drives Endorsement Earnings for Superstar Athletes?
    Daniel Rascher, Terry Eddy, and Giseob Hyun

    The Reputation Playbook: Exploring How Reputation Can Be Leveraged to Improve Recruiting Effectiveness in NCAA Men’s Basketball
    Marshall J. Magnusen, Charn P. McAllister, Jun Woo Kim, Pamela L. Perrewé, and Gerald R. Ferris

    Free Sample Article
    Reinvestigating the Impact of Conference Realignment on Rivalry in Intercollegiate Athletics
    Cody T. Havard, Daniel L. Wann, and Timothy D. Ryan

    Applying Customer Lifetime Value to Major League Baseball Season Tickets
    John T. Drea, Lucas Marlow, and Lauren K. Mense

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