Journal of Applied Sport Management, Vol. 9, 2017, No. 2

What Drives Endorsement Earnings for Superstar Athletes?
Daniel Rascher, Terry Eddy, and Giseob Hyun

The Reputation Playbook: Exploring How Reputation Can Be Leveraged to Improve Recruiting Effectiveness in NCAA Men’s Basketball
Marshall J. Magnusen, Charn P. McAllister, Jun Woo Kim, Pamela L. Perrewé, and Gerald R. Ferris

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Reinvestigating the Impact of Conference Realignment on Rivalry in Intercollegiate Athletics
Cody T. Havard, Daniel L. Wann, and Timothy D. Ryan

Applying Customer Lifetime Value to Major League Baseball Season Tickets
John T. Drea, Lucas Marlow, and Lauren K. Mense

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