Israel’s Strategic and Tactical Use of the 2017 Maccabiah Games for Nation Branding and Public Diplomacy
Yoav Dubinsky, Lars Dzikus
College Football Revival: Analyzing the Impact of Marketing Efforts on Key Stakeholders at a Division I FCS Commuter School
Lucas A. Christiansen, Amanda Greene, Charles W. Jones
The Retention of Adult Sport Participants: The Challenge of Player Ratings
Edward Horne, Matthew Brown
Understanding the Role of Motivation in Professional Athletes
Michelle Gacio Harrolle, Melissa Klay