International Journal of Sports Marketing & Sponsorship Vol 16, No. 3, April 2015


ijsms-dsPaper 1
A conceptual framework for the adoption of smartphones in a sports context
Jae-Pil Ha, University of Arkansas, USA
Sun J. Kang, University of Louisville, USA
Jaehyun Ha, Keimyung University, South Korea

Paper 2
Potential negative outcomes from sports sponsorship
John L Crompton, Texas A&M University, USA

Paper 3
How price bundling affects football ticket purchases and consumption behaviour
Claudio Hoffmann Sampaio, Contabilidade e Economia (FACE), Brazil
Jefferson Dobner Sordi, Universidade Feevale, Brazil
Marcelo Gattermann Perin, Universidade Católica do Rio Grande do Sul, Brazil

Paper 4
Spectator-based sports team reputation: scale development and validation
Wonseok (Eric) Jang, University of Florida, USA
Yong Jae Ko, University of Florida, USA
Sylvia M. Chan-Olmsted, University of Florida, USA

Print Friendly, PDF & Email


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.