Student Research
The Effect of Regulatory Fit on Twitter Fandom in the National Hockey League Postseason
Joseph Ray, Jimmy Smith, and Brian Fowler
Industry Interview
Interview With Michael Lahoud, Professional Soccer Player: Lessons of Personal Athlete Branding via Social Media
Thilo Kunkel, Olan Scott, and Anthony Beaton
Original Research
The Sweet Spot: An Examination of Second-Screen Sports Viewing
Bridget Rubenking and Nicky Lewis
Motivations and Mediated Consumption Habits of Users of Mixed-Martial-Arts Online Message Boards
Terry Eddy, Lamar Reams, and Stephen Dittmore
Self-Presentation of Female Athletes: A Content Analysis of Athlete Avatars
Megan B. Shreffler, Meg G. Hancock, and Samuel H. Schmidt
Case Study
Communicating Brand Identity on Social Media: A Case Study of the Use of Instagram and Twitter for Collegiate Athletic Branding
Brandi Watkins and Jason W. Lee
A Hit on American Football: A Case Study of Bottom-up Framing Through Op-Ed Readers’ Comments
Travis R. Bell and Jimmy Sanderson
“I Love Twitter”: A Case Study Exploring Local Sports Broadcasters’ Impressions of Twitter
Kevin Hull
Book Review
The Black Press and Black Baseball, 1915–1955—A Devil’s Bargain
Annemarie Farrel
lOff-Track and Online: The Networked Spaces of Horse Racing
Travis Vogan
Players: The Story of Sports and Money, and the Visionaries Who Fought to Create a Revolution
Raymond G. Schneider
