Scholarly Commentary
Building an Agenda for Regulatory Change: The New York Times Investigates Drug Abuse in U.S. Horse Racing
Bryan E. Denham
Student Research
“Love Sport, Even When It Breaks Your Heart Again”: Ritualizing Consumerism in Sports on Weibo
Zhengjia Liu, Dan BerkowitzSexualized Representation of Female Athletes in the Media: How Does It Affect Female College Athletes’ Body Perceptions?
Andrea Riebock, John Bae
Original Research
Evolution of Sport-Broadcast Commentary: The Case of China
Nicholas M. Watanabe, Tie Nie, Grace YanThe Influence of Sport Sponsorship Communication on Sport Fans’ Rating of Retail Service Quality
Sanghak Lee, Seung-Chang Lee
Case Studies
The Impact of Gamer Motives, Consumption, and In-Game Advertising Effectiveness: A Case Study of Football Sport Video Games
Beth A. Cianfrone, James J. ZhangGender and Predictors of Multiplatform Media Uses: A Case Study of the Super Bowl
Roger Cooper, Tang Tang
