International Journal of Sport Communication, Volume 11, 2018, No. 3: Contemporary Issues in Social Media in Sport

INTRODUCTION

Introduction to the Special Issue: Contemporary Issues in Social Media in Sport
Gashaw Abeza, Norm O’Reilly, and Benoit Seguin

INDUSTRY INTERVIEWS

The Past, Present, and Future of Social Media in Professional Sports: Interview With Shannon Gross, Director of Content Strategy, Dallas Cowboys
Gashaw Abeza

Interview With Rong (DanDan) Hua, Digital Media Manager of the National Football League’s China Office
Jueyin Zheng

SCHOLARLY COMMENTARY

Social Media and Digital Breakage on the Sports Beat
Mark Lowes and Christopher Robillard

ORIGINAL RESEARCH

Brand-Image Communication Through Social Media: The Case of European Professional Football Clubs
Daniel Maderer, Petros Parganas, and Christos Anagnostopoulos

Social-Media-Based Antibrand Communities Opposing Sport-Team Sponsors: Insights From Two Prototypical Communities
Bastian Popp, Chris Horbel, and Claas Christian Germelmann

Stealing Thunder Through Social Media: The Framing of Maria Sharapova’s Drug Suspension
Travis R. Bell and Karen L. Hartman

Exploring Off-Season Content and Interaction on Facebook: A Comparison of U.S. Professional Sport Leagues
Rebecca M. Achen, John Kaczorowski, Trisha Horsmann, and Alanda Ketzler

CASE STUDY

Scandal in College Basketball: A Case Study of Image Repair via Facebook
Evan Frederick and Ann Pegoraro