Student Research
The Retweet as a Function of Electronic Word-of-Mouth Marketing: A Study of Athlete Endorsement Activity on Twitter
B. Colin Cork and Terry Eddy
Understanding Fandom in the Multilingual Internet: A Study of “El Clásico” Fans’ Commenting Behavior on YouTube
Teresa Gil-Lopez, Saifuddin Ahmed, and Laramie D. Taylor
Industry Interview
Interview with John Archibald, Vice President of Communications at Sky Blue Football Club, National Women’s Soccer League
J.C. Kim and Paddy Seitz
Original Research
Race and the Deep Ball: Applying Stereotypes to NFL Quarterbacks
Patrick Ferrucci and Edson C. Tandoc
Mellowing Skeptical Consumers: An Examination of Sponsorship-Linked Advertising
Sarah Kelly, Len Coote, T. Bettina Cornwell, and Anna McAlister
In the Game or in the Stands: A Top-Down and Bottom-Up Approach to the Processing and Experience of Sport Communication
Justin Robert Keene, Collin Berke, and Brandon H. Nutting
Case Study
Labor’s Denial: A Case Study of How Labor Used the Media and Public Relations to Block the First NBA–ABA Merger Attempt
William B. Anderson
Book Reviews
The Edge: The War Against Cheating and Corruption in the Cutthroat World of Elite Sports
George T. Lukemeyer
Game Faces: Sport Celebrity and the Laws of Reputation
Jason W. Lee
Leadership in Sport
Michael L. Naraine
Research Handbook of Employment Relations in Sport
Ryan Turcott
