Call for Papers | Social Issues in Sport Communication: You Make the Call, to be published by Routledge. Call ends October 1, 2021

You are invited to submit a case study chapter for a scholarly book entitled Social Issues in Sport Communication: You Make the Call. This is a follow up to the successful 2019 volume Case Studies in Sport Communication: You Make the Call, published by Routledge and edited by Dr. Terry Rentner (Bowling Green State University, Ohio) and Dr. David Burns (Salisbury University, Maryland). This book will continue exploring communication theory and principles applied to specific social issues in sport. Of particular relevance are chapters on the COVID-19 pandemic, LGBTQ+ issues, and racial inequalities/injustices. Chapters will be selected using a blind peer-review process.


Chapters should focus on either the successes or failures of communication in the corporate culture of sport and issues involving, but not limited to, management, relationship building, crisis, ethics, gender, race, religion, health, social media, sport and society, and today’s communication challenges in sport. Each chapter will contextualize a specific sport issue and incorporate theory and communication principles that guide the reader through the case study. Authors will conclude with an assessment of the level of success or failure in resolving the issue.

Case topics may include, but are not limited to the Black Lives Matter movement; the COVID-19 pandemic, race, gender, politics & religion, corporate social responsibility; sex abuse and domestic violence; online gaming; corruption; corporate sponsorships; gays, lesbians transgender and bi-sexual issues; team name controversies; body image issues; and, tarnished images of sports figures. The chapter should demonstrate the role that communication/public relations strategies and tactics played in the outcome of this case.

Collaborations with practitioners are welcome. Each chapter should include 3-5 discussion questions that allow students to support or challenge the authors’ conclusions – for the student to make the call.


This book is intended for use by upper-level undergraduate and master’s level students primarily in the communication, journalism, public relations, media studies, and sport management disciplines. There are also opportunities for this text to be used in popular culture and sociology. The scholarly approach of this book may also be of interest to researchers in the field. Practitioners interested in learning more about sport and communication may find this text useful as well.

Guidelines and submission information

    1. Authors will provide the editors with an abstract of no more than 250 words, an introduction of no more than one page, and a detailed outline of the chapter by Oct. 1, 2021.
    2. Editors will review submissions and notify authors of their decision by Oct. 30, 2021. If accepted, authors will submit a completed chapter of no more than 4,000 words (not including references), along with 3-5 discussion questions by Jan. 30, 2022.
    3. The submitted chapters will be blind peer-reviewed with only the editors knowing contact information.
    4. Authors will be notified if their submission is rejected, accepted with no revisions, or accepted with revisions by March 1, 2022.
    5. Chapter revisions are due to editors by April 15, 2022.

In summary, the submission should contain the following elements:

    1. Your name and contact information on a separate page.
    2. Abstract (250 word limit).
    3. One page summary of case study, double-spaced, 12 pt. type Times New Roman.
    4. Detailed outline of the case study chapter.

If submission is accepted:

    1. Submit case study chapter of no more than 4,000 words, not including references. The American Psychological Association (APA) guidelines should be followed. Papers should be double-spaced 12 pt. type Times New Roman.
    2. List of 3-5 discussion questions.

Timelines and Deadlines

Abstract, one page summary and chapter outline should be submitted by Oct. 1, 2021 to Terry Rentner at Notification of acceptance of submission will be sent by Oct. 30, 2021.  Final case study chapters are due Jan. 30, 2022. Questions can be sent to Terry Rentner or David Burns at


Routledge is interested in publishing the collection. Routledge is the world’s leading academic publisher in the Humanities and Social Sciences. They publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Their current publishing program encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, Built Environment, Education and Behavioral Sciences. They have partnered with many of the most influential societies and academic bodies to publish their journals and book series.

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