Tag: sports economy journals

Journal of Brand Strategy provides detailed, practical articles from leading branding professionals on innovative strategies, techniques and trends, together with the latest applied research in branding and detailed analysis of how leading brands are managed around the world.

Original Contributions Financial Performance and Corporate Governance in the European Football IndustryPanagiotis E. Dimitropoulos and Athanasios TsagkanosJapanese Professional Soccer Attendance and the Effects of Regions,...

Sponsorship Awareness, Attitudes, and Purchase Intentions of Road Race Series Participants Andrea N. Eagleman and Brian D. KrohnAttracting Facebook “Fans”: The Importance of Authenticity and...

ArticlesA unified theory of brand management: How your promise equation can make or break your brand Randall S. Rozin, Global Director, Brand Management and Marketing...

ArticlesTax Avoidance: How Income Tax Rates Affect the Labor Migration Decisions of NBA Free Agents Nolan KopkinDoes the Red Flag Rule Induce Risk Taking in...

ArticlesThe "Second" Season: The Effects of Playoff Tournaments on Competitive Balance Outcomes in the NHL and NBA Neil Longley and Nelson J. LaceyMajor League Baseball...

EditorialEditors’ Introduction Robert Simmons and David J. Berri http://jse.sagepub.com/cgi/reprint/13/4/335Conference PapersPerformance, Expectations, and Managerial Dismissal: Evidence From the National Football League W. David Allen and Clint Chadwick http://jse.sagepub.com/cgi/content/abstract/13/4/337Game...