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    A Financial and Commercial History of the Olympic Games

    Putting scandals, terrorism and boycotts as well as pure sporting achievements to the side, Stephen R. Wenn and Robert K. Barney zoom in on the ever important issues of marketing, media rights and brand management in their own take on Olympic history, The Gold in the Rings: The People and Events that Transformed the Olympic Games (University of Illinois Press). Martin Friis Andersen found that the book has much to commend it.
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