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International Journal of Sport Management and Marketing, Vol. 20, 2020, No. 1/2 | Sports Marketing Agenda Revisited
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing.The Forum Editor’s pick from the current issue: THE STRUCTURE, CONTENT AND CONTEXT OF ACHIEVED CELEBRITY BRANDS: A STUDY OF FOOTBALLERS IN THEIR BRANDSCAPES by Anna Zarkada; Eugenia Tzoumaka.
Originally published in 1940 by Phi Epsilon Kappa as a quarterly publication for its fraternity members, The Physical Educator is one of the longest standing journals providing research-based articles relating to physical education, health, recreation, and related areas. Read TPE if you are interested in physical education, health, recreation, dance, exercise science, sports medicine, and sports management.