Tag: retromarketing
Sport, Business and Management, Volume 11, 2021, Issue 3
SBM promotes the development of a coherent, high-quality body of work that examines both the business and management of sport, as well as the actors and stakeholders that align with sport to further their strategic objectives. The Forum Editor’s pick from the current issue: The ebbs and flows of green waves: environmental sustainability in Grand Slam tennis by Sylvia Trendafilova, Jamee Pelcher, Jeffrey Graham, Vassilios Ziakas.
Sport, Business and Management, Volume 11, 2021, Issue 2
SBM promotes the development of a coherent, high-quality body of work that examines both the business and management of sport, as well as the actors and stakeholders that align with sport to further their strategic objectives. The Forum Editor’s pick from the current issue: Net gains: a comparison of competitive balance between the ANZ Championship and Suncorp Super Netball by Henry E.T. Wetherall, Mark F. Stewart, Trong Anh Trinh.
Sport, Business and Management, Volume 11, 2021, Issue 1 | Digital transformation in sport: The disruptive potential of digitalization for sport management research
SBM promotes the development of a coherent, high-quality body of work that examines both the business and management of sport, as well as the actors and stakeholders that align with sport to further their strategic objectives. The Forum Editor’s pick from the current issue: “What's next? Calling beer-drinking a sport?!”: virtual resistance to considering eSport as sport by Anne Tjønndal.
Sport, Business and Management, Volume 10, 2020, Issue 5 | Advances in Sport Management: Best papers from EURAM 2019
SBM promotes the development of a coherent, high-quality body of work that examines both the business and management of sport, as well as the actors and stakeholders that align with sport to further their strategic objectives. The Forum Editor’s pick from the current issue: PREDICTING SOCCER CONSUMPTION: DO ESPORTS MATTER? EMPIRICAL INSIGHTS FROM A MACHINE LEARNING APPROACH by Emanuele Lettieri, Carlotta Orsenigo.