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IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: THE RELATIONSHIPS OF BRAND EXPERIENCE, SPORTS EVENT IMAGE AND LOYALTY: CASE OF JEJU INTERNATIONAL ULTRAMARATHON RACE by V.G. Girish, Choong-Ki Lee.
The considerable growth of interest in commerce, media and politics and their relationship to sport in international academia has resulted in academics in various disciplines writing about sport. Sport in Society is a multi-disciplinary and inter-disciplinary forum for academics to discuss the growing relationship of sport to significant areas of modern life.