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    Call for Participants | Theresa Walton-Fisette: “Collegiate Athletics: What Does the Data Show? And, Does it Matter to Decision Makers?” | Iowa Colloquium on Sport and Culture, 2025 Birrell-Parratt...

    In this talk, Theresa Walton-Fisette will outline two different lines of current research examining data related to collegiate athletics. One line focuses on the Mid-American Conference, examining the economic realities of mid-major conferences, with more than 50% of athletic department budgets supported by student fees or direct institutional support. The other line of research examines the impact of conference realignment and football success on enrollment. Preliminary findings demonstrate that neither conference realignment nor football success has a statistically significant impact on enrollment.
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