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Call for Participation | “Name Image, and Likeness: Past Battles, Present Complexities, and the Future of College Sports”, with Sarah K. Fields | Iowa Colloquium on Sport and Culture,...

Name Image and Likeness (NIL) has been a point of contention for college athletes for over a century. In the earliest days, athletes had complete control of their image. Within a few decades, athletes lost this control. Lawsuits and new laws about the rights of publicity ultimately returned NIL rights to athletes generally, but the NCAA restrictions lasted until recently. While college athletes should have control over their NIL rights as individuals, the complications of media rights as addressed in the House settlement make things very challenging.

Call for Participants | Theresa Walton-Fisette: “Collegiate Athletics: What Does the Data Show? And, Does it Matter to Decision Makers?” | Iowa Colloquium on Sport and Culture, 2025 Birrell-Parratt...

In this talk, Theresa Walton-Fisette will outline two different lines of current research examining data related to collegiate athletics. One line focuses on the Mid-American Conference, examining the economic realities of mid-major conferences, with more than 50% of athletic department budgets supported by student fees or direct institutional support. The other line of research examines the impact of conference realignment and football success on enrollment. Preliminary findings demonstrate that neither conference realignment nor football success has a statistically significant impact on enrollment.