Tag: Nanna Rønne

With inspiration from Erving Goffman’s theory this peer review study by Mathilde Hallgren, Nanna Rønne and Ulrik Wagner investigates how online interaction affects Strava-users’ running experiences and self-presentations. Through semi-structured interviews supplemented by netnographic observations, Strava is analyzed as a performative scene where physical and social ideals are staged and negotiated. The study identifies how Strava’s visual feedback mechanism and interactions from other users both strengthen motivation and create performance pressures.