Tag: Misun Won
Sport Marketing Quarterly, Volume 30, 2021, Issue 3
The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:Sequential Effects of Indirect, Direct, and Virtual Sport Experiences on Consumer Learning by Yongjae Kim, Seungbum Lee and Younghan Lee.
Sport, Business and Management, Volume 11, 2021, Issue 5
SBM promotes the development of a coherent, high-quality body of work that examines both the business and management of sport, as well as the actors and stakeholders that align with sport to further their strategic objectives. The Forum Editor’s pick from the current issue: Football fans and stakeholder theory – A qualitative approach to classifying fans in Germany by Johannes Jaeger.
