Tag: Journal of Sport Management

The Journal of Sport Management encourages the submission of manuscripts in a number of areas as they relate to the management, governance, and consumption of sport. Studies using quantitative and/or qualitative approaches are welcomed.

ArticlesBrand Architecture, Drivers of Consumer Involvement, and Brand Loyalty With Professional Sport Leagues and Teams Thilo Kunkel, Brad Hill, Daniel FunkHuman Brands in Sport: Athlete...

Does Midseason Change of Coach Improve Team Performance? Evidence From the NBA Jose A. Martinez, Steven B. CaudillDo Charity Sport Events Function as “Brandfests” in...

Dr. Earle F. Zeigler Lecture"It Takes a Village:" Interdisciplinary Research for Sport Management Alison DohertyArticlesSport Fans and Their Teams' Redesigned Logos: An Examination of the...

Optimizing the Online Channel in Professional Sport to Create Trusting and Loyal Consumers: The Role of the Professional Sports Team Brand and Service Quality Jamie...

From the EditorJSM Editorial Team Transitions: Progress Made and Progress Anticipated Marvin Washington, Richard WolfeArticlesTesting a Hierarchy of Effects Model of Sponsorship Effectiveness Kostas Alexandris, Rodoula...