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Sport Marketing Quarterly, Volume 30, 2021, Issue 2
The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue: Niche Sport Sponsorship: Providing the Target Market Sponsors Want? by Greg Greenhalgh, Tiesha Martin and Allison Smith.
International Journal of Sports Marketing & Sponsorship, Vol 21, 2020, No 2
IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: THE EFFECT OF SERVICE QUALITY ON FOREIGN PARTICIPANTS’ SATISFACTION AND BEHAVIORAL INTENTION WITH THE 2016 SHANGHAI INTERNATIONAL MARATHON by Yi Xiao, Xiaoling Ren, Pei Zhang, Antonnette Ketlhoafetse.