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    Vacancy | Funded PhD opportunity: The Origins And Rise Of Online Fitness Influencers, at Ulster University | Apply no later than February 24, 2025

    With the rise of the internet and smartphones, our sources of information have seen a massive shift. We no longer exclusively turn to books, professionals, or institutions for advice; we also turn to the internet. Among the myriad topics we seek information on, fitness stands out. And guiding us through our digital fitness journeys are online fitness influencers. This is especially the case for male gym goers who are a core audience for many of the internet’s most famous fitness personalities.This PhD examines how influencers have become such central figures in fitness spaces.

    Public defence of doctoral thesis | Equestrian (Media) Cultures in Transition? Mediatization of Stable Cultures Through Social Media | Lovisa Broms, Malmö University, December 13, 2024

    Lovisa Broms’ dissertation explores the transformative role of social media in shaping and reshaping stable cultures within equestrian sports. Although equestrianism is Sweden’s second-largest youth sport, there is a limited body of research on the impact of social media on its practices. Social media has expanded traditional stable cultures—once confined to physical spaces—into digital environments, where riders of all ages exchange knowledge, experiences, and insights.
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