Tag: Gabriel Cepeda-Carrion
International Journal of Sports Marketing & Sponsorship, Vol 23, 2022, No 5 | Sport Management, Marketing, and Innovation
IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspective by Helena Ferreira Barbosa, Jerónimo García-Fernández, Vera Pedragosa, Gabriel Cepeda-Carrion
International Journal of Sports Marketing & Sponsorship, Vol 23, 2022, No 2 | Sport Management Using Partial Least Squares Structural Equation Modeling (PLS-SEM)
IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: A social epidemiological perspective on local tennis league participation: a multigroup moderated-mediation structural analysis using PLS-SEM by Amy Chan Hyung Kim, James Du, Jeffrey James.
International Journal of Sports Marketing & Sponsorship, Vol 19, 2018, No 3
The International Journal of Sports Marketing and Sponsorship is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. Practitioners can use the information to understand how the industry is changing.
