Tag: Eddie T.C. Lam

The mission of IJSC is to provide a platform for academics and practitioners to disseminate research and information from diverse fields such as critical studies, sport management, advertising, communication policy, history, and media studies. Editor’s pick from the current issue: WHERE LEGENDS ARE MADE: A CASE STUDY OF AN ADVERTISING AND BRANDING CAMPAIGN AT THE UNIVERSITY OF ALABAMA by John Vincent, Jason W. Lee, Kevin Hull, John Hill.

The mission of IJSC is to provide a platform for academics and practitioners to disseminate research and information from diverse fields such as critical studies, sport management, advertising, communication policy, history, media studies, psychology, telecommunications, cultural studies, sport marketing, international communication, gender studies, journalism, public relations, communication theory, and new media.