Tag: Diána Ivett Fűrész

The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Why do(n't) young people watch the Olympics?: A comparison of motives and constraints for attendance and media viewing by Jeeyoon Kimm & YuKyoum Kim.