All together now? Exploring sales and marketing integration
Kevin Snyder, Steve McKelvey, and William Sutton
It’s not just cricket – the portfolios of the English/Welsh cricket teams
Adrian Pritchard
The impacts of fans’ sincerity perceptions and social media usage on attitude toward sponsor
Abdullah Demirel and Irem Erdogmus
Strategy, structure, and culture within the English Premier League
Eric Monroe Olson, Rebecca Duray, Cary Cooper, and Kai Monroe Olson
Segmenting the collegiate football game spectator: a cluster analysis approach
Young Hoon Kim, Jen L. Duncan, and Tun-Min (Catherine) Jai
The tragedy of the waves
Justin Deats, Michael Martinez, Robert Shearer, and William Shearer
