Exploring the Personality of Sportswear Brands
Xiao Tong, Jin Su
A Cross Cultural Study of Purchase Intention of Sponsored Products Based on American and Korean Spectators of the 2010 FIFA World Cup South Africa
Kevin K Byon, Soonhwan Lee, Thomas A Baker
Home Advantage, Rivalry, and Referee Bias in Representative Rugby
Charles Scott Areni
Team brand extension or licensed product? Examining consumer awareness of two distinct brand strategies
Patrick Walsh, Isabell Rhenwrick, Antonio Williams, Adia Waldburger
Sports Service Quality for Event Venues: Evidence from Malaysia
Boo Ho Voon, Nagarajah Lee, Duncan Murray
Differentiating Attitudes: Team Loyalty and Attitude Towards Spectating Behaviour
Ken Sumida, Junya Fujimoto, Masayuki Sakata
