We would like to draw your attention to the report What brings people into the soccer stadium? (Part 2) The case of Portugal from a marketing perspective (Sport Policy & Management report No. 19).
The SPM19 report analyses the factors influencing live attendance at soccer games in Portugal, based on an online survey collecting data from 2184 respondents. Marketing implications for the total sample and for different segments, e.g., fans and non-fans, or men and women, are presented.
Sport Policy & Management reports is a publication series of the Policy in Sports & Physical Activity Research Group, Faculty of Kinesiology and Rehabilitation Sciences, University of Leuven (KU Leuven).
The reports can be downloaded free of charge at http://faber.kuleuven.be/spm/ (registration is obligatory).
Kind regards,
Prof. dr. Jeroen Scheerder, dr. Steven Vos & dr. Jeroen Meganck (series editors)
Policy in Sports & Physical Activity Research Group
Department of Kinesiology
Faculty of Kinesiology and Rehabilitation Sciences
University of Leuven (KU Leuven), Belgium
